Unlocking 70% recall from your OOH strategy: What the research says

In a world overloaded with digital content being thrown at us left right and centre; where we all have our mice hovering over that ‘skip’ button on every YouTube ad so we can click it as soon as the time is up, and we’re tapping past those Instagram story ads faster than you can say ‘impression’... out of home (OOH) advertising remains a marketing safehouse.

The Outdoor Media Association states that OOH advertising is seen by 93% of Australians living in and around capital cities every day. That's 13.2M Australians each day, making 58M trips across Melbourne, Sydney, Brisbane, Perth and Adelaide. This presents a huge opportunity for brands to get in front of a broad or niche audience, especially since across 109 case studies, OOH improved search by 80% and social media by 56%.